STYLE BLOGGER FASHION ICON: SILVIA NJOKI
Anytime I glance at her blog and style; I see power in what she wears…. I see creativity….. I see elegance and jaw dropping fashion trends. Her style tickles every lady’s taste buds; meet the caramel African fashion empress, Silvia Njoki. To spice up her journey and profile, she is a fashion blogger of a renowned blog www.silvianjoki.com , a fashion journalist at My Network magazine (Daily nation published every Fridays) and an online content creator. She won a BAKE (Bloggers Association of Kenya) award in 2015 as the Best Fashion Blogger and Blog of the Year.
Silvia Njoki gives us some Style Script by Shanniq Monicah Muthoni
1.Who is Silvia Njoki?
I am a mother, a friend, fashion, beauty and travel lover. In addition to that, I’m caring, loving and a good listener to my friends and family.
2.When did you discover your love for fashion?
I have always loved fashion and used to dress up on Sundays, birthday parties and for Christmas. While I was in primary school, I loved to read fashion magazines, watch fashion shows and music videos on TV. In high school, I organized fashion shows and photo shoots. So you can tell, it has always been my passion!
3.How long have you been in the fashion blogging industry?
I took my first steps in the fashion industry as a stylist after leaving university but didn’t get engaged in blogging until my daughter was born early 2013. I launched my blog primarily to showcase my modest DIY achievements including the cute little dresses I made for her on my new sewing machine. There-after the blog started to evolve into the fashion blog you see today.
4.Between Rihanna and Janelle Monae. Whose wardrobe would you invade?
Rihanna by night, Monae by day
5.Some of your proud moments in the fashion blogging industry?
– Blogging has brought me a number of prestigious awards including the BAKE awards for Best fashion blogger and Kenyan blog of the year. However, being nominated for the Nickelodeon Kids choice Award for favorite African Blogger was my most exciting recognition! It was an awesome feeling to discover that my blogging efforts are being highly appreciated both in Kenya and internationally. It communicated that I am on the right track with the serious attention I am giving to my writing, photography, and my choice of content and overall presentation. Going to LA to attend the awards was all so surreal to me; I had to pinch myself when I got my air ticket. I met so many amazing people and developed new relationships. It’s always great to be rewarded for doing something you love.
– I have been able to travel all over the world. Thanks to my blogging career; it’s always a great and humbling opportunity to me because I never know where my next destination will be!
– I am proud that through my work I can contribute in a small way to strengthen the Kenyan fashion industry and promote our designers. But my greatest satisfaction comes from the appreciation I am getting from young girls I meet every day who are inspired by my journey and look up to me in some way.
6.In general, what’s your thought on the blogging industry in Kenya?
Blogging is still a fairly new area of activity in Kenya, but it is growing fast. Although, it still has a long way to go; the social media scene would not be the same without the blogosphere. It is gratifying to note that social media influencing is increasingly being recognized by big brands. This creates a platform for promotion and increased business for those willing to invest in it. We are all learning by doing and are catching up fast with other leading countries. Other bloggers and I in Kenya are able to earn a living solely from this, so I believe that the growth is happening positively.
7.Has there been a time you have lost fashion motivation or inspiration?
Yes….even though fashion has always been and still remains my passion. It offers me so much daily inspiration when it becomes a full- time job and a lot is required of you. The pressure sometimes makes you feel uninspired.
8.A trend that ladies need to stop wearing in 2017.
Any fake designer pieces!!!!
9.What are the key lessons you have learnt in your blogging journey?
Starting a blog is an uphill battle and it took me a while before I started to make any money through endorsements of products. However, from the outset my main objective was to satisfy the needs and wishes of my steadily increasing group of individual followers and I realized that the key to success in this respect was consistency in quality of content as well as regularity in posting on the blog.
10.Where do you see yourself in the next 10 years in the fashion industry?
I hope that my career will evolve to a more consultative and creative role for different brands behind the scenes. I love to write so I hope that can come into play in some-way.
11.What advice would you give young fashion bloggers starting out?
I would want to stress that blogging requires a lot of time and effort. So if you are not passionate about fashion maybe this isn’t for you. Something equally important is monetizing your blog; it’s a process which takes time and patience. Don’t give up if the earnings don’t start rolling in immediately. Just work diligently and give your blog you’re very best and eventually you will reap the benefits.
If you want to take blogging to that level, you have to invest in it! The same way you would in any business. Write a business plan .Invest your time and money. Pull together your resources and give the best you can. Above all, please be true to yourself and never endorse products you don’t fully believe in.
…..Follow your dreams and never give up. Happy Mashujaa day lovely ones…
Photos courtesy of her blog : www.silvianjoki.com